Tag: real estate marketing


Choosing A Realtor Part 4: Real Estate Marketing

Real Estate Marketing

Tip #4: Real Estate Marketing

When choosing a solid real estate professional to help sell or buy your next home, there are many factors to consider. We are sharing with you the tips we feel are most important in deciding who to hire and have already covered a few of the basics: does this person work full time or is he just a hobbyist? Is he/she a true neighborhood expert? If this person is related to you, is he/she just as qualified to do a great job? If not, it’s important to ignore family pressure and don’t let it weigh upon your decision regarding who to hire. Always remember that real estate is most likely the single most expensive investment you will ever make. Who to hire to help navigate the process is extremely important and shouldn’t be entered into lightly.

Supermarket- Before hiring a potential agent to sell your home, it’s crucial for you to learn about his/her real estate marketing plan and get all of his promises in writing. A good agent will be able to articulate where and how he advertises your property. Every licensed agent has access to the Multiple Listing Service (MLS) which is essentially the bible for buyers and sellers. This is the most current and up to date tool that agents will use to share with buyers, sellers and other agents what properties he has for sale. So, putting a property on the MLS is a no-brainer that everyone will do. But dig deeper. Who is taking the pictures that will show your property in the best light? Who is writing the description that will highlight all the features that will help get your house sold?  Ask who the agent currently uses for these services. If he says he does all of that himself, move on to the next candidate (unless he has a background in both photography or professional writing- but the chances of this are slim). If he claims to use other people to help in these areas, ask who they are and whether or not you are responsible for paying their fees (a good agent will not expect you to pay for these services. The only thing you may be on the financial hook for during this process is if there are damages in your home that would appear in the photos. You will likely be responsible for paying to patch up a hole or two or repaint a wall if it’s truly awful.  If a professional stager is brought in at your request, you may be expected to cover that cost, as well).

And what advertising will your agent do beyond the MLS? This is important for you to know up front so there are so surprises down the line. Strong agents will be able to show you examples of how he/she markets your property in a variety of different ways, AT NO COST TO YOU! If an agent starts the sentence by saying, ‘Sure I can do that handsome, all color flyer hand delivered to the entire neighborhood but it’s going to cost you a few thousand dollars…’ just do yourself a favor and move along to the next candidate.

You have the right to have your property marketed as widely and extensively as possible. Anyone who claims to do this should feel confident to put it in writing. Anyone who does less should not earn your business.


The Ben Lee Team Has A New Addition!

ben lee team
Casey Lang: The Latest Ben Lee Team Member
Even though I was really excited to be ranked #10 internationally last year, I still find myself spending an inordinate amount of time contemplating how I can still take my business to the next level. One of the areas I kept turning over in my head was technology.  I think the MTV generation (mine) just missed getting in on the ground floor of learning all the ins and outs of the internet and how best to utilize it to maximize business and marketing. It’s almost as though if you can remember a time before the internet existed and you aren’t naturally a computer whiz, you’re basically just the old dog trying to learn new tricks.
I’m happy to say that I’ve added a new member to the Ben Lee Properties team to usher my local real estate practice onto the global superhighway. A native of Sydney, Australia, Casey Lang, our new Digital Marketing Specialist, brings to the team years of experience in both marketing and real estate. She’s an expert in search engine optimization and knows everything there is to know about all things internet. She’ll shoot videos of all of my listings and put them up on the web for everyone from people in town or their friends in France to take virtual tours. She’ll also help run all the social media pages and keep getting the brand out there so when people consider selling or buying properties, they’ll remember the Ben Lee Properties team and all the great people that are a part of that.
So, welcome, Casey! #gladtohaveyouonboard

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Ben Lee Properties Update 04/06/2015


You know that house I had on the market for $1,199,000 in Beverlywood on Cisco? Well, all it took was one rainy open house and 14 offers later (most of which above asking), we are in escrow. The point being: the inventory for homes in this price range is particularly low so if you have been on the fence about selling, right now happens to be a superb time to take the plunge.

This weekend I invite you to check out a modern home in Mar Vista that was just reduced. As always, if you have any questions, please don’t hesitate to call.

Best, Ben

P.S. If you haven’t checked out my monthly newsletter yet, please do by Clicking Here!  The newsletter highlights the events in Cheviot and Beverlywood and I also feature a raffle in which I give away gift certificates to local businesses. This month I am offering a $50 gift certificate to the fabulous Children’s Book World and it’s not too late to enter. You can sign up on my website Click Here!